Travis Scott’s Cactus Jack brand has made a daring move into the collegiate wear industry with the release of “Jack Goes Back to College: Utopia University.” This brand features personalized merchandise for some of the most prominent universities in the United States, including LSU, USC, UCLA, and UT. The collection received special attention for featuring #1 ranked high school talent and 5-star USC quarterback Julian Lewis wearing limited edition USC clothing.

The launch ceremonies, which began at the University of Texas and moved via LSU to USC, have become a countrywide tour, attracting a lot of attention. Scott has combined sports and lifestyle branding by bringing in renowned figures such as NCAA wоme𝚗’s basketball national champion Angel Reese and Heisman Trophy winner Jayden Daniels. The USC event, in particular, demonstrated the collection’s popularity, with students and fans queuing for hours to get their hands on Cactus Jack x USC gear.Travis Scott’s surprise appearances and the participation of prominent sportsmen provide a tҺrilling, immersive experience for fans, elevating the traditional concept of college products and a fashion campaign to something far greater. As the tour visits 28 NCAA collegiate universities, see more Travis Scott “Jack Goes Back to College: Utopia University” promotional photographs in the Gallery below.