Thanks to a slew of fruitful collaborations, Travis Scott became the most famous nаme in hip-hop in 2020. La Flame appears to have a magic touch for making everything he touches into gold, even if he hasn’t released an album in over three years.

In a recent survey by Complex, the magazine asked American adults (aged 18–34) to nаme the person they thought had the greatest impact on youth culture, and Travis Scott came out on top.Reasons given by interviewees included his genuineness, brand affiliation, adaptability, and proximity to Kanye West and Kylie Jenner, two figures revered in popular culture.

“That Kardashian-Jenner effect,” remarked Fallon, a 28-year-old from Texas.

Another person mentioned that he has a wide effect in many different fields. He isn’t confined to a handful.

Travis Scott allegedly made over $100 million in 2020 from endorsement deals and branded goods, according to Forbes’ 30 Under 30 issue.

In 2020, the Houston hero made $5 million from McDonald’s and $15 million from the sale of Mickey Dee’s merchandise; he also started the new trend of celebrity lunches at McDonald’s.

Deals with Mattel, Nike, Sony PlayStation, and Fortnite were among the other collaborations. In addition to Cactus Farms cannabis and CACTI hard seltzers, Scott debuted his own scent.All eyes are back on Travis Scott’s quest to Utopia as ASTROWORLD becomes three years old in August. His music is, and always will be, the engine that drives his influence machine.