Travis Scott prints the first set of photos he and Kylie Jenner took together into large photo frames to hang in the house to look at every day
Kylie sets the pace from the start. The youngest Jenner and her well-oiled glam posse move purposefully across Milk Studios in Hollywood. Her half-male, half-female crew is Ocean’s Eleven with crop tops and lip fillers. Instead of fake casino chips, there’s a roller bag of luxurious hair extensions that need careful untangling. The photographer and stylists praise a shot on the monitor midway through the shoot, but King Kylie turns it off. “People will turn it into a meme,” she says, referring to social media. “Let’s change.” She subsequently tells me Kim and Kanye taught her creative assertiveness. “I want the best cover photos for me and you guys.”
She is in the studio with her 27-year-old partner Travis Scott. They’ve been together a year, but this is their first photo shoot. A Missouri City, Texas, rage-thirsty rock star and a Calabasas royalty beauty magnate are bound by what? Except for Stormi, their newborn? The most dynamic celebrity duo of our time shares what frequency? I’ll explain, but it’s not mutual appreciation for posing in front of a screen. Photography is profitable for one and medieval torture for the other.Travis has less teammates. One bag of what smells like California’s loudest cannabis and his manager, who works from a laptop the whole time. He paces about with his head down and lanky limbs clothed in costly clothes between shoots. A wall or picture light would deflect him. He flies off the monitor like a ’90s Microsoft screen saver. “He was whispering to me the whole time,” Kylie says, smirking. “He doesn’t like taking photos.” Travis hates slowing down. (He hates dining and wasting time there.) He admits to being “impatient as a mоtherfucker” during photo shoots, despite loving the results. Travis’ hurry-up-and-wait agony goes beyond youth. “La flame”—the internal fire, wrath, “the pιss,” as he calls it—is viоlence at its funniest. It’s why Travis, a decade into his hyperactive career, claims to have hip-hop’s best live show.
Travis performed at a nightclub swinging from a chandelier a few years ago. He was bleeding terribly as one of the gold baroque leaves he clutched onto for dear life cut his hand. He paused. Smiled. He repeatedly rapped his bloody palm against the ceiling, leaving a red mark. That enthusiasm and passion are why a generation of young tattooed daredevil rappers look to Travis as the source and follow his lead.
The linking force between them may be influence. Not Adweek marketing, but direct-contact-with-people. Kids will jump off balconies when told to. Travis truly experienced that. These two create mosh pits, memes, and trending moments. They master 2018’s wave and 2017’s most overused four-letter word—vibe. Stopping for a wave is impossible. That’s their art. Their bond. This explains how their relationship developed from zero to Stormi in months.
“We don’t go on dates,” Kylie says. Their first date was a sham. No one remembers where they met, but it was a good hang at Coachella. As she tells me, she laughs about the anecdote she told Travis that caught his attention that night. Not much happened, but that made the story believable. You met your partner how? Normal start, right?
By all accounts, their second date was unusual. Caught the wave. Kylie Jenner, who has nearly 100 million followers, left California to tour with Travis Scott.
“Coachella was one of his tour stops,” she says. “He said, ‘I’m going back on tour—what do we want to do?’” Since we definitely admired each other.”
How do we handle this? A Matthew McConaughey line from the early 2000s. Holy crаp. “And I was like, ‘I guess I’m going with you,’” she said to finish the scene.